Direct mail sweepstakes promotions offer consumers the chance to win money and prizes in return for opening an envelope and returning the entry form. As more companies use sweepstakes to draw attention to their products and services, and as participation increases, growing numbers of individuals are winning prizes, many in quite substantial amounts.
You should know that legitimate companies that offer sweepstakes promotions want your experience with their offers to be enjoyable — and they want you to respond. They also want you to understand that you have an equal chance of winning, whether or not you order the offered merchandise.
The U.S. Postal Inspection Service®, the U.S. Postal Service®, and the Direct Marketing Association have developed this website for you to use as a guide when responding to sweepstakes offers and for recognizing the difference between legitimate sweepstakes and other types of offers, such as prize promotions, and illegitimate promotions that misrepresent themselves and seek to defraud.
You never have to purchase an item or pay a fee to enter and win a sweepstakes. You always have an equal chance of winning whether or not you order — it's the law.